On this page
- 01Who looks after your information
- 02What we collect, and why
- 03Health and other sensitive details
- 04About your children
- 05What your partner can see
- 06Personalisation and AI
- 07Referrals
- 08Who else sees your information
- 09When data leaves Europe
- 10How long we keep things
- 11Your rights, and how to use them
- 12Cookies
- 13Keeping it safe
- 14Changes to this policy
- 15How to reach us
The short version
If you only read one part, read this.
- We never sell your information. Not to advertisers, not to anyone.
- We only collect what makes the Hub useful for your family, and almost everything personal is optional.
- Sensitive details, like a child's needs or how you are really doing, are only kept with your explicit yes.
- Sharing a membership does not mean sharing everything. Your partner only sees what is in the shared family spaces.
- If someone referred you, they learn that it worked, not what you do in P4P.
- You can see, download, correct or delete your information whenever you like.
- We are based in the Netherlands and follow European privacy law, the GDPR.
This summary helps you find your way around. The full policy below is what counts.
Who looks after your information
Parents4Parents in the Netherlands decides what happens to your information, and is responsible for it under European privacy law (the GDPR).
The controller of your personal data is Parents4Parents B.V., a Dutch private limited company (besloten vennootschap) registered with the Dutch Chamber of Commerce (KvK) under number 99061236, with its business address at Sint Pieterskade 26 A-01, 6212 AD Maastricht, the Netherlands.
For anything about your privacy, write to hello@parents4parents.com. A person on our team reads it and answers.
This policy covers the P4P website and its sign-up forms, the Hub, the PaPa and MaMa assistants, the Village4Parents community, our referral programme, our emails and our apps.
What we collect, and why
We only collect what makes P4P work for your family. You give us most of it yourself, and most of the personal parts are optional.
Here is everything, in one place. "Contract" means we need it to give you what you signed up for. "Consent" means you chose to give it and can take it back. "Legitimate interest" means we have a fair reason that does not override your rights, and you can object to it. "Legal duty" means the law requires us to keep it.
| What | For example | Why we need it | Legal basis |
|---|---|---|---|
| Sign-up forms and the waitlist | Your email address, and your name if you give it, when you join the waitlist or sign up through a pop-up on our website | To send you what you asked for, such as launch news, the P4P Note or a free guide | Consent |
| Your account | Name, email, password (stored encrypted), plan, language | To create your account and let you sign in | Contract |
| Payments | Plan, amounts, dates, billing country and address if you add it, card type and last four digits | To take payment, send receipts and keep the records tax law requires. Stripe handles your card, not us | Contract Legal duty |
| Your family profile | What you tell us in the check-in after sign-up: your role at home, pronouns, age range, languages, household, each child's age or stage and gender, country and timezone, work rhythm, what you are navigating, parenting style, how supported you feel, how you like to be supported | So the Hub shows what fits your family instead of a generic feed. Almost all of it is optional | Consent |
| What you do in the Hub | Saves, course progress, check-ins, calendar entries, notes, lists, things you pin | So the Hub remembers where you are and what you kept | Contract |
| Conversations with PaPa and MaMa | Your messages, their answers, and the profile context they use | To answer you, and to remember context so you do not have to repeat yourself | Contract |
| The Village | Display name, photo, bio, Porches you join, posts, replies, reactions, messages, badges, reports | To run the community and keep it safe | Contract Legitimate interest |
| Emails | Whether you signed up for the P4P Note, which emails you opened | To send the P4P Note and occasional offers, only if you said yes. Account emails, like receipts, are sent regardless | Consent |
| Messages to us | What you write through the contact form or by email | To help you | Legitimate interest |
| If someone referred you | The referral link or code recorded at checkout, whether your purchase stayed valid | To give you the referral price, and to reward the member who referred you. See section 7 | Contract Legitimate interest |
| If you refer others | Your referral link or code, the purchases credited to you, reward status and payments, the bank account you give us, and tax details we may need to ask for | To run the referral programme, pay your rewards and keep the records tax law requires. See section 7 | Contract Legal duty |
| Device and usage | Browser, device type, pages visited, rough location from your IP address, error logs | To keep P4P secure and working, prevent fraud, and understand what helps. See section 12 for cookies | Legitimate interest Consent |
We do not buy information about you from other companies, and we do not build profiles of you from outside P4P.
Health and other sensitive details
Some things you might tell us are especially personal: a child's needs, how you are really doing, your background. We only keep them with your explicit yes, and you can take that yes back at any time.
European law gives some information extra protection. On P4P, that could be:
- a child's needs you choose to tell us about, such as neurodivergence, a medical condition, allergies or development
- health-related things you are navigating, such as postpartum recovery, burnout or your mental load
- how you are feeling, when you use the mood and day check-ins
- cultural or family background, if you choose to share it
- anything health-related you tell PaPa or MaMa
We only process this information because you gave your explicit consent when you shared it. Every one of these questions is optional, and saying "prefer not to say" changes nothing about what you can use.
You can withdraw your consent whenever you like by deleting the answer in your profile, deleting the conversation, or writing to us. We then delete that information. Withdrawing does not make what we did before unlawful.
We never use this information for advertising, never sell it, and never share it with other members or with the person who referred you.
About your children
We need to know how old your children are. We never need their name, their photo or their school.
P4P is for adults. Children do not have accounts, and we do not knowingly collect information from anyone under 18. If we find an account belongs to someone under 18, we close it and delete its information.
What we do hold about children is what you tell us as their parent or carer: mainly their age or stage, and optionally their gender and any needs. That is what lets us show you guidance for a toddler rather than a teenager.
Some parts of the Hub let you add a child's first name, photos or notes in your private or family spaces. That is up to you. It stays in those spaces and is never shown in the Village or used for anything else.
In the Village, our house rules ask everyone to keep children unidentifiable. If a post identifies a child, we remove it.
What your partner can see
One P4P+ membership can include two adults. Sharing a membership does not mean sharing everything. Private stays private.
When you invite a partner, co-parent or other caregiver onto your membership, you each get your own login and your own private side of the Hub. The only things you both see are the ones in the shared family spaces.
Stays yours
Only you can see these. Your partner or second person never can.
- Your mood and day check-ins
- Your private notes and everything you have kept
- Your saved resources
- Your conversations with PaPa and MaMa
- Your family profile answers about yourself
- Your referral link, rewards and payout details
Before something moves from private to shared, you choose to share it. Nothing moves across on its own, with one exception: a note on the fridge that mentions today also appears on today's list for both of you, because the fridge is already shared.
If your second person leaves the membership, they lose access to the shared spaces. What they pinned there stays, so the family calendar does not suddenly have holes in it. Their private side leaves with them.
Personalisation and AI
The Hub uses what you tell it to show you what fits. It never makes decisions about you that matter in the real world.
We use your family profile and what you do in the Hub to suggest guides, courses, tools and Porches, and to decide what to show you first. You can change the answers that drive this at any time in your profile.
PaPa and MaMa send your message, together with the profile context they need, to the AI model provider we work with, who generates the answer and sends it back. We only use AI providers on business terms that do not allow them to use your conversations to train their models.
None of this involves automated decisions with legal or similarly significant effects on you. A recommendation is only a suggestion.
Referrals
If someone referred you, they learn that it worked, not what you do in P4P. If you refer others, we only use what we need to credit and pay you.
If a member referred you
We record the member's link or code used at checkout, so we can give you the referral price and credit the right member. Only one person can be credited for a purchase.
We tell the member who referred you that a referral was made and whether their reward is pending, paid or cancelled. We do not show them your name or email, and we never tell them anything else about you: not your family profile, your activity in the Hub, or whether you stay a member after the referral is confirmed.
If you refer other parents
To run the programme, we use your referral link or code, which purchases were credited to you, the status of each reward, the payments we make, and the bank account you give us for payouts. We may ask for tax or identity details where the law or our accountants require them. We do this to keep our agreement with you, and because tax law requires us to keep payment records.
Please share your link yourself. We do not ask for, and do not want, other people's contact details, and we never contact anyone on your behalf.
To keep the programme fair, we check referrals for signs of fraud, such as self-referrals, fake accounts or unusual patterns. We do this on the basis of our legitimate interest in preventing abuse. If a check affects a reward, we tell you.
Who else sees your information
We never sell your information. We share it only with the companies that help us run P4P, and only what they need to do that job.
We work with a small number of service providers. They process your data only on our instructions, under a data processing agreement, and are not allowed to use it for their own purposes.
| What they do for us | Who | Where the data can be |
|---|---|---|
| Payments | Stripe | EU and US |
| Referral reward payouts | Our bank and payment providers | EU, or US for USD payouts |
| Website and Hub hosting | Vercel | EU and US |
| Database and file storage | Our cloud database provider | EU |
| Account emails, sign-up forms and newsletter | Our email service provider | EU and US |
| The PaPa and MaMa assistants | Our AI model provider | EU and US |
| Website statistics | Our analytics provider | EU and US |
| Customer support inbox | Our email and workspace provider | EU and US |
| Accounting and tax | Our accountants | The Netherlands |
Write to hello@parents4parents.com and we will send you the current list of providers by name.
Outside those providers, referral information is shared only as described in section 7.
We would also share information if the law requires it, if we believe someone, especially a child, is in serious and immediate danger, or to protect P4P and its members from fraud or abuse.
If P4P were ever sold or merged, your information would move with it and this policy would continue to protect it. We would tell you before that happened.
When data leaves Europe
Some of our providers are based outside the EU. When your data goes there, it gets the same protection it has here.
When a provider processes data outside the European Economic Area, we make sure it is protected by an adequacy decision of the European Commission, such as the EU–US Data Privacy Framework, or by the Commission's Standard Contractual Clauses. Write to us if you would like a copy of the safeguards we use.
How long we keep things
We keep your information as long as you use P4P, and delete it when there is no longer a reason to have it.
| What | How long we keep it |
|---|---|
| Waitlist and sign-up form details | Until you unsubscribe, or 12 months after you signed up if you never create an account |
| Your account and family profile | While your account is open, then deleted within 30 days of you closing it |
| Sensitive details | Until you delete them or withdraw consent, and never longer than your account |
| PaPa and MaMa conversations | Until you delete them or close your account |
| Village posts and replies | Until you delete them. When you close your account, your posts are deleted. Replies other members wrote stay, without your name |
| Payment and invoice records | 7 years, because Dutch tax law requires it |
| Referral records and reward payments | Referral tracking until the reward is paid or cancelled and any dispute is settled. Reward payments and the records behind them for 7 years, because Dutch tax law requires it |
| Your payout bank account | While you take part in the referral programme, then deleted once your last reward is paid |
| Messages to our team | 2 years after we last replied |
| Newsletter subscription | Until you unsubscribe |
| Backups | Overwritten on a rolling schedule, and never restored except to recover from a technical failure |
Your rights, and how to use them
It is your information. You can see it, correct it, take it with you or have us delete it, whenever you like.
Under the GDPR you have the right to:
- see what we hold about you and get a copy
- correct anything that is wrong
- delete your information, or your whole account
- take it with you in a format another service can read
- object to things we do on the basis of legitimate interest
- limit what we do with it while a question is being sorted out
- withdraw consent for anything you agreed to, at any time
Most of this you can do yourself in your profile and account settings. For anything else, write to hello@parents4parents.com. We answer within one month, and it costs nothing. We may ask you to confirm it is really you first.
Some records we have to keep even if you ask us to delete them, such as payment and reward records that tax law requires. We keep those locked away and use them for nothing else.
If you are unhappy with how we handled your information, please tell us so we can put it right. You can also complain to the Dutch data protection authority, the Autoriteit Persoonsgegevens, or to the authority in the EU country where you live.
Cookies
We use the cookies P4P needs to work. Anything else, like statistics or ads on other sites, only runs if you say yes.
Cookies are small files your browser stores. We use:
- Essential cookies to keep you signed in, remember your basket and keep checkout secure. P4P does not work without them, so they cannot be switched off.
- Preference cookies to remember choices like your language.
- Referral cookies to remember the referral link you arrived through until you check out, so the right person is credited. Only with your yes. If you say no, you can still type the code at checkout.
- Statistics cookies to understand which pages help and which do not. Only with your yes.
- Marketing cookies from advertising platforms such as Meta, TikTok and Google, so we can see whether our ads reach the right parents. Only with your yes.
You can change your choice at any time through Cookie settings at the bottom of every page.
Keeping it safe
Your family's information gets the care we would want for our own.
All traffic to P4P is encrypted. Passwords are stored in a form nobody can read, including us. Only the people on our team who need access for their work have it, and card details never touch our systems.
If something ever went wrong and your information was at risk, we would tell you and the Autoriteit Persoonsgegevens as quickly as the law requires, and tell you what we are doing about it.
Changes to this policy
If we change how we use your information in a way that matters, we tell you first, and ask again where the law says we should.
We update this policy when P4P or the law changes. For meaningful changes, we email you and show a notice in the Hub before they apply. The date at the top always shows the latest version.
How to reach us
Questions, worries or requests about your information: one email is enough.
Email hello@parents4parents.com, or call +31 85 333 5747. By post: Parents4Parents B.V., Sint Pieterskade 26 A-01, 6212 AD Maastricht, the Netherlands.
A question about your information?
Write to us. A real person answers, and asking costs nothing.